Brand News

  • 2010

Dec 28, 2010Sara Lee Agrees to Sell Its White King and Janola Cleaning Brands to Symex for €37.9 Million
Dec 16, 2010Senseo® Coffee and Hamilton Beach® Single-Serve Coffeemakers Beat the Cold This Winter with a Hot New Partnership
Dec 09, 2010State Fair® Brand Launches Its First Interactive Video: “Battle Cart Corn Dog”
Dec 07, 2010Sara Lee to sell L’OR EspressO capsules in the Netherlands
Dec 06, 2010Sara Lee Completes Sale of Global Body Care and European Detergents Businesses to Unilever
Nov 29, 2010Sara Lee to Acquire Damasco Coffee Business in Brazil
Nov 03, 2010Sara Lee® Deli Helps Parents Simplify by Identifying Top Lunchtime Challenge in Nationwide Contest
Oct 27, 2010Kiwi® Reminds Consumers to Be Prepared for the Elements before Hitting the Trails This Fall
Oct 18, 2010Tennessee Middle School Teacher Awarded $500,000 Grand Prize in State Fair® Corn Dogs Dream Home Sweepstakes
Oct 12, 2010Kiwi® Shoe Care Unveils New National Consumer Ad Campaign
Oct 11, 2010Sara Lee Corporation Debuts “More Choices. Healthier Lives.” Hispanic Mobile Site Featuring Tips and Recipes for Feeding a Healthier Lifestyle
Oct 04, 2010Jimmy Dean® Helps Create Mess Free, Hassle Free Breakfasts with Hearty Sausage Crumbles
Sep 21, 2010Hillshire Farm Helps Mom Cook up Meals that Get Noticed with New Cheddarwurst® Smoked Sausage
Sep 13, 2010Sara Lee® Deli Asks America’s Moms to Share Their Lunchtime Challenges with Launch of Nationwide Essay and Photo Contest
Aug 30, 2010Jimmy Dean® Helps Moms Fight Back Against Morning Villains With 360° Marketing Campaign To Launch Jimmy D’s™ Breakfast Line
Aug 16, 2010Sara Lee® Soft & Smooth® Bread Reformulates Its Two Most Popular Breads
Aug 09, 2010Jimmy Dean Introduces Jimmy D’s Breakfasts, Convenient New Breakfast Solutions to Help Moms Ensure Their Kids Start the Day Right
Aug 05, 2010Jimmy Dean® and Hillshire Farm® Brands among Lead Sponsors of Blogher ’10 Conference
Jul 12, 2010One-Day Shoe Donation Drive to Be Held at Grand Central Terminal
Jun 14, 2010Sara Lee Corporation Statement on Passing of Jimmy Dean
Jun 01, 2010Sara Lee Completes Sale of 51 Percent Stake in its Godrej Sara Lee Joint Venture
May 27, 2010Taste of Success: Ball Park® Celebrates the Moms Behind the Guys
May 17, 2010Food and Beverage Manufacturers Pledging to Reduce 1.5 Trillion Calories By 2015
May 12, 2010Sara Lee Agrees to Sell Its 51 Percent Stake in The Godrej Sara Lee Ltd. Joint Venture to Godrej Consumer Products Ltd.
May 11, 2010Sara Lee Foodservice Launches Innovative Sales Program Designed to Deliver Smarter, More Profitable Solutions to Customers
Apr 07, 2010Sara Lee’s L’OR Espresso Capsules Reach Retail Stores
Mar 30, 2010Sara Lee Launches New Espresso Capsule Compatible with Nespresso® Coffee Appliances
Mar 22, 2010State Fair® Brand Corn Dogs Bring Back the American Dream in “Win a $500,000 Dream Home” Game
Feb 23, 2010Sara Lee® Deli Launches ‘Saga Solver’ Social Media Campaign as Online Resource to Simplify Lives of Moms
Feb 19, 2010Hillshire Farm® Chicken Hardwood Smoked Sausage will have Consumers Flocking to Grocery Stores Nationwide
Feb 15, 2010Sara Lee Introduces New Sara Lee® Soft & Smooth® Plus Made with DHA Omega-3 Bread
Feb 02, 2010Earthgrains® Brand Invites Consumers to Join the “Plot to Save the Earth” As It Introduces New Environmentally Friendly Wheat Bread